Smarter Options for the Best Gifts

Born from a pagan custom dating back before Christianity, it seems that the gesture of giving eggs goes back to the Persian world to celebrate the passage from Winter to Spring. This tradition seems to have spread to Egypt, Greece and the Roman world, to be adopted a little everywhere. In China and Russia the egg represents a very important religious and cultural symbol, and many art objects are inspired by its shape.

In the past the eggs were painted and decorated, and used to perform rituals and games during the spring solstice. We can imagine that, even before the various symbolisms attributed over the centuries by the various religions, they were the object of a gift as a precious food rich in strength and protein.

Today the traditional form has remained but has been translated into a dessert whose food value can be equally beneficial, or not. The visit to you clear of the entire task.

How To Choose The Right Easter Egg

  • The Easter egg is now offered in all possible chocolate variants.
  • Unfortunately it is often packaged with poor ingredients or poor quality workmanship, favoring the appeal of the contained surprise or, more miserably, of the garish package.
  • If you give chocolate that is at least chocolate and is good.
  • The surprise is secondary.

If you want to give a toy car, is it not better to buy it at the store, so you choose it with the same money if you buy three?

So, leaving those who have chosen “appearance” to the clutches of the various hard-discounts, those who want to choose good chocolate in the shape of an egg can start from the indications below:

  • ยท         The shorter the list of ingredients, the better the product will be. Rule that applies to every food prepared
  • it must be made with cocoa paste, cocoa butter and sugar , plus powdered milk for milk
  • if in the list of ingredients there are oils or vegetable fats other than cocoa butter we have a chocolate of not excellent quality

Is it still time for corporate gadgets? The question seems legitimate if we consider that the economic crisis of these years has forced companies to cut less effective investments and to implement very strict spending review policies, above all on the less essential exit items. According to some data, the spending on objects that only the English brands gave to new potential customers, loyal buyers and probable stakeholders was in 2001 over 10 billion as a whole: the pre-crisis figure may not be in line with the current one, but certainly the corporate gadget is still, and will remain for a long time, an important marketing mix tool.

How easy it is to imagine, in fact, covers the last of the fundamental ‘ 4 P ‘ in any marketing strategy, that of promotion, and it does so by giving visibility to the company and its products, often also thanks simply to the logo printed on the objects that are given as gifts, multiplying the points of contact between the company and the customer and, more generally, making both the brand experience and the memory of the latter better.